Front General Store - Brooklyn, New York

Loren G

Super cute store! Fab quality, unique items in a wide variety with very good pricing. Highly recommend.

Jen McDermott

On October 12 at 5:30 pm, we were in the store browsing and purchasing small items for our children. I wish the staff had shown more empathy and accommodated my 3-year-old who suddenly needed to use the bathroom. I understand that in high-traffic tourist areas, the general rule is "bathrooms for employees only," but c’mon—a child here!

Megan Xu

Incredibly upsetting experience in this store today caused by the attitude of the staff. After reading a spate of similar recent reviews, I’ve identified a disappointing pattern.

The first time I visited the store I was pleasantly surprised, but after spending time combing through the store, I became increasingly disenchanted with the selection.

The overall curation seems very derivative and prescriptive of what “cool” looks like, as if an ignorant hipster with a complete lack of self-awareness manifested a physical store for innocuous tourists to overspend.

This affect permeated the atmosphere of the store, from an employee (long black hair) having a loud discussion mocking styles different from what the store espouses to the blatantly rude way my casual product inquires were handled.

Much of the benefit of shopping local is better service, personable staff, and customer-forward policies. Front General Store offers none of these. On top of that, Front General Store boasts an abysmal return policy that, compounded with a crowded shopping environment that rushes customers without complete product information, unabashedly works against the customer. This is not an establishment worth anyone’s support.

As a born and raised New Yorker, this isn’t what New York style is. I’d recommend looking elsewhere.

Angelica Frey

I had purchased a pair of FGS original jeans last month, already sizing up my usual size by 2. When they arrived, there was no way I could button them, so I emailed CS asking them how to size up. I was told that "none of our sizes might be a fit" and to take my measurements using the 10" rise of said jeans as a reference, so around my hipbones and not my natural waist. I am a US 6/8 or a 28-to-30 in jeans and pants.

I do so and we land on size Y based on their suggestion, even though they warned me they might still be too small. I manage to initiate an exchange and, after a lengthy delay in communication, I get the new pair of jeans. I am SWIMMING in them, and, crucially, the measurements of this pair are completely off. The rise is now 13" which makes all the measurings I did beforehand completely void. I let them know and they said that yeah, all jeans in size Y have that rise.

Unclear if I'll be able to do a return, but so far return shipping is paid by the buyer, so I am at least 20 dollars in the negative, and all I can get is STORE CREDIT.

Customer service is completely condescending and also tried to fat-shame me. I am leaving 2 stars just hoping I can do one last return. If not, it's down to 1

C L

I love the basic solid shirts and buy them in bulk. I did not like or appreciate immediately being followed by the two loss prevention employees as soon as I entered the store. They pretended to be shopping and trying on clothes but they were quite obviously watching me. I understand they have a job to do but they just made me feel uncomfortable and unwelcomed.

Abe Powell

Terrible customer service and fraudulent business practices. Bought a belt a size larger than I normally do as per the stores recommendation. Belt came in and it is sized for a child; at least 4 sizes too small. front General will not take return or exchange. Garbage company and garbage products. Customer service is laughable.

Alex Tse

Ironically this is the kind of store I’d normally be very interested in but the selection and service are both awful. I knew this is a tourist trap coming in but was disappointed even by those standards.

Support brick and mortar stores, but not this one.

Heidi Liou

One phrase to describe this store: well curated. Great for window shopping or buying a gift for a friend!
I loved their postcard assortment then ended up browsing more of their store.